Product Successes 🎉

• Nominated as Best Adoption by SG:D Techblazer Awards (Nation’s highest accolade for tech innovation)
• Increased adoption rate from 18% to 78% within 5 months
• Achieved 86% reduction in page loading time
• 70% decrease in bounce rate through design solutions for corporate website's technical complication

At-a-Glance 👀

The first property agency to offer a digital collaboration suite for its agents and partners. The software aims to build alliances to thrive in the real estate ecosystem, to enhance property agents' productivity for their daily business needs and allowing them to leverage on our partners' technology from a single platform to ultimately, provide the best user-centric services for our agents.

My Roles 👩‍💻

My title was UI/UX Designer, but it's both a Product Designer and a Creative Lead role.

As a Product Designer, I took a holistic approach to designing the UI/UX for the mobile app. This involved:

• Understanding industry and user requirements by conducting user research through questionnaires, interviews, and A/B testing
• Designed the app's visual identity, including the icon, logo, flow, wireframes and high-fidelity mockups
• Continuously prioritizing user research, I gathered valuable insights and collaborated with data analysts to make data-driven design decisions.